New Trend: Sabato De Sarno and Gucci Ancora
Grounded in Gucci's heritage and celebrating the small joys of life, the Italian designer made his grand entrance going back got the House's century-old roots while keeping things fun and ready to party.
The designer’s “Gucci Ancora” collection has taken over everywhere, with bold lettering on buses, trains, windows and more. The Gucci Hub set the stage for De Sarno’s Spring/Summer 2024 collection, seeing the darkened room illuminated by thin rows of light. Spring Summer 24 was a celebration of life itself, attended by stars including Julia Roberts and Ryan Gosling. De Sarno wants to bring back the true essence of Gucci, grounded in rich storytelling and freeing confidence.
Gucci Ancora - Campaign
The Gucci Ancora campaign celebrates self-expression, beauty and timeless elegance. The campaign introduces Sabato De Sarno's first Spring Summer 2024 collection and is a tribute to fashion photography through the lens of David Sims, the first photographer De Sarno collaborated with, at the beginning of the her career in the world of fashion.
The campaign highlights the first eyewear model designed by Sabato De Sarno for the Spring Summer 2024 fashion show. In an emblematic portrait, the model wears narrow, rectangular sunglasses with flat lashes, in the iconic Rosso Ancora shade combined with brown lenses. Essential and distinctive at the same time, the frame is embellished on the temples with the Gucci logo in golden letters, in a macro version.
The new glasses are presented as a contemporary accessory that broadens Sabato De Sarno’s vision of sensuality, conceived as an expression of beauty, freedom and self-confidence. Aimed at all women, this new aesthetic is a personal invitation to immerse yourself in that unique emotion that only fashion can arouse: again. The exclusive eyewear collection by Gucci Ancora is available at Ottica Lucciola.
We invite you to immerse and inspire yourself in exciting world of the latest fashion trends. Visit us in-store or explore www.otticalucciola.net. We look forward to welcoming you!