The story of 23° Eyewear begins with the idea of creating an innovative, sustainable, and high-quality collection of sunglasses. The founder of the brand already had extensive experience in the eyewear and fashion industry, but felt the need to bring a positive change to the sector.
The philosophy of 23° Eyewear is to create a circular flow where nothing is wasted and everything is reused. This goal has been achieved through the use of innovative and sustainable materials, such as the biomaterial Neocleus, which allows for infinite recycling of the glasses frames. The lenses, on the other hand, are produced with mineral glass from Barberini, known for its quality and durability.
The brand name, 23°, refers to several elements, including the number of pairs of chromosomes in the human genome, the angle between the median axes of the eyes and orbits, the slope of the heart with respect to the chest, the cycle of the physical biorhythm, and the degrees of inclination of the Earth. This choice of name represents the connection between man, nature, and the universe.